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    <lastmod>2025-08-30</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home - Patient Experience</image:title>
      <image:caption>Patient experience is our speciality. Our work with patients and caregivers uncovers the individual experiences of living with health challenges, and delivers academic standard qualitative research you can trust and apply.</image:caption>
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      <image:title>Home - Customer Experience</image:title>
      <image:caption>Our in-depth techniques of customer attitude, feelings and behaviours give clients the edge over their competitors, in understanding the voice-of-the-customer and how to respond.</image:caption>
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      <image:title>Home - Employee Engagement</image:title>
      <image:caption>We conduct employee engagement research to create a happy and productive workforce. From front line teams to the Board, we’ll find the insight you need to transform your teams.</image:caption>
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    <lastmod>2018-08-07</lastmod>
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    <loc>https://www.customerfaithful.com/our-clients/rcvs</loc>
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    <lastmod>2021-07-20</lastmod>
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      <image:title>Our Clients - Royal College of Veterinary Surgeons (RCVS) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.customerfaithful.com/our-clients/stagecoach</loc>
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    <lastmod>2019-05-08</lastmod>
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    <loc>https://www.customerfaithful.com/our-clients/pfizer</loc>
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    <lastmod>2019-05-08</lastmod>
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    <loc>https://www.customerfaithful.com/our-clients/argos</loc>
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    <lastmod>2023-02-22</lastmod>
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    <loc>https://www.customerfaithful.com/our-clients/qvc</loc>
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    <lastmod>2019-05-08</lastmod>
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    <loc>https://www.customerfaithful.com/our-clients/dlapiper</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2019-05-08</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/our-clients/ingeus</loc>
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    <priority>0.5</priority>
    <lastmod>2019-05-08</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/our-clients/teva</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-18</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/our-clients/ordnance-survey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-18</lastmod>
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    <loc>https://www.customerfaithful.com/our-clients/amgen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-18</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/our-clients/world-duty-free</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-07</lastmod>
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    <loc>https://www.customerfaithful.com/our-clients/crabtree-evelyn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-07</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/our-clients/scudamores</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-01-22</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/our-clients/nhs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-18</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/our-clients/circle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-01-22</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/our-clients/category/Customer+Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/our-clients/category/Employee+Engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/our-clients/category/Small+Business+Support</loc>
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  <url>
    <loc>https://www.customerfaithful.com/our-clients/tag/customer+experience</loc>
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    <loc>https://www.customerfaithful.com/what-we-say</loc>
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    <priority>0.75</priority>
    <lastmod>2024-05-06</lastmod>
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    <loc>https://www.customerfaithful.com/what-we-say/ai-can-help-nhs-to-improve-its-human-touch</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
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      <image:title>What We Say - AI can help NHS to improve its human touch - What do we know about empathy from HCPs?</image:title>
      <image:caption>Marie Curie’s excellent and comprehensive 2016 report “A long and winding road - Improving communication with patients in the NHS.” details the history of HCP-patient communications, why problems exist and most encouragingly, a section on tools and initiatives that have shown promising improved outcomes. An example is a randomised controlled trial that found clinical nurse specialist trainees, when assigned a clinical supervisor after attending a communication course, demonstrated greater sensitivity to psycho-social cues from patients than those in the control group (unsupervised trainees). But as the report points out, “The obstacle for managers is how to ensure healthcare professionals put their communication skills into practice.”</image:caption>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/podcast-how-customer-journey-research-can-link-brand-and-employees-together</loc>
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    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/launch-of-rare-diseases-multi-agency-offer-called-n1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/ee8a5aaa-5718-4433-8bd5-3e253adf502d/Linkedin+1.png</image:loc>
      <image:title>What We Say - Customer Faithful joins launch of rare diseases multi-agency offer called n=1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/news-cf-has-reviewed-its-face-to-face-research-policy-as-of-19-july-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/is-nice-decision-making-for-rare-diseases-failing-patients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-06</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/the-value-of-employee-engagement-heat-maps</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-06</lastmod>
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      <image:title>What We Say - The value of employee engagement heat-maps</image:title>
      <image:caption>Engagement Heat Map</image:caption>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/building-creative-confidence-how-we-used-design-thinking-to-improve-our-design-thinking-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1621330834477-6LD8T2M4GRO7WS71BY8R/Screenshot+2021-05-18+at+10.40.04.png</image:loc>
      <image:title>What We Say - Building Creative Confidence: How we used Design Thinking to improve....... our Design Thinking Workshops!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/dont-let-big-data-bully-patients-at-your-health-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1613558611434-H3DGMSNN8JT50AGGRGWL/IMG_1391.jpg</image:loc>
      <image:title>What We Say - Don’t let Big Data bully patients at your health conference</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/cancer-clinical-trials-how-patient-centric-are-they</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/how-design-thinking-can-help-the-hospitality-sector-recover-from-lockdown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1592399231156-CHIPQKVUVIATPZP1UVGC/Covid+Reassurance+factors+for+hotel+guests.png</image:loc>
      <image:title>What We Say - How Design Thinking can help the hospitality sector recover from lockdown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1592403672290-VYPME67C5I6ZJHQCNDUP/schloss2.png.jpg</image:loc>
      <image:title>What We Say - How Design Thinking can help the hospitality sector recover from lockdown</image:title>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/is-the-digital-workplace-eroding-the-biology-of-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/02a258d1-4d73-464b-b14e-6f3d6bffe93e/A+conceptual+digital+artwork+representing+the+erosion+of+trust+in+the+digital+workplace.+The+image+f.jpeg</image:loc>
      <image:title>What We Say - Is the digital workplace eroding the biology of trust? - What is trust?</image:title>
      <image:caption>“Trust is the lubrication that makes it possible for organisations to work.” (Warren Bennis - Founding Chairman, The Leadership Institute, University of Southern California)</image:caption>
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  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/bus-passengers-call-for-return-of-conductors-1</loc>
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    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
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      <image:title>What We Say - BUS PASSENGERS CALL FOR RETURN OF CONDUCTORS</image:title>
      <image:caption>Opinion Poll conducted 10th - 12th June 2019</image:caption>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/ugly-duckling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/the-paradox-of-authenticity-vs-shared-company-values</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-11-20</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/podcast-shouldnt-you-want-to-delight-patients-and-deliver-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/how-should-you-act-on-comments-in-employee-surveys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1537363974456-YOL42MS45UN21ICV2MXW/landd2.png</image:loc>
      <image:title>What We Say - How should you act on comments in employee surveys?</image:title>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/is-your-employee-engagement-survey-working</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/d9340a6f-b316-4365-a424-c4af278589cf/Screenshot+2024-04-16+at+09.40.02.png</image:loc>
      <image:title>What We Say - Is your employee engagement survey working? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/how-to-unlock-employee-engagement-thats-unique-not-formulaic-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
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      <image:title>What We Say - How to unlock employee engagement that’s unique, not formulaic</image:title>
    </image:image>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/faithful-in-crisis</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/758aa4d2-43d0-4dc0-8b72-1a922348a043/Firefly+volcano+spewing+grey+smoke+into+the+sky+31557.jpg</image:loc>
      <image:title>What We Say - Staying Faithful in a Crisis - Lessons from a Volcano</image:title>
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  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/half-day-workshop-the-fast-track-step-by-step-guide-to-gdpr-compliance-for-small-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/how-to-innovate-from-existing-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/00378a42-c655-44a6-9cf3-f679d9a916a4/Firefly+innovative+idea+generation+43175.jpg</image:loc>
      <image:title>What We Say - How To Innovate From Existing Ideas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/creating-loyal-customers-in-2015-part-2-segmenting-for-loyalty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/ecaffa1a-6548-4066-a46b-06a7fdcc3f67/Firefly+image+of+a+fruit+with+segments%2C+with+different+coloured+segments+94485.jpg</image:loc>
      <image:title>What We Say - Creating loyal customers - Segmenting for loyalty</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/how-summer-music-festivals-are-embracing-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533230774283-9IN63MDDWFVMCWRRR4YV/pemberton-music-festival-evening.jpg</image:loc>
      <image:title>What We Say - Why Summer Music Festivals Must Embrace Customer Experience Post-Covid</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055680656-17HUQA15K14K8JN4OHHJ/music-festival-1024x683-300x200.jpg</image:loc>
      <image:title>What We Say - Why Summer Music Festivals Must Embrace Customer Experience Post-Covid</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/what-mary-portas-didnt-suggest-for-britains-high-streets</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
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      <image:title>What We Say - What Mary Portas didn't suggest for Britain's High Streets...</image:title>
      <image:caption>images</image:caption>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/rewarding-behaviour-how-to-get-what-we-all-want</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
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  <url>
    <loc>https://www.customerfaithful.com/what-we-say/why-beyond-the-pill-is-holding-back-big-pharma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/0dc224c9-da6a-480a-9db4-f4d105d52d60/Firefly+images+of+a+local+neighbourhood+displayed+around+a+pharmaceutical+pill+94485.jpg</image:loc>
      <image:title>What We Say - Why “beyond-the-pill” is holding back Big Pharma</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/make-a-new-years-first-impression</loc>
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    <priority>0.5</priority>
    <lastmod>2018-08-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533653994142-05BQF9927KCCS7OM74I7/image-asset.jpeg</image:loc>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055679456-72CGW2X4HUCPL5Q280B3/employee-engagement-1024x698.png</image:loc>
      <image:title>What We Say - Employee Engagement</image:title>
      <image:caption>employee engagement</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/when-goodwill-goes-sour-how-not-to-apologise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534180582772-HENVE2U0BHF74TV7XFQ6/image-asset.jpeg</image:loc>
      <image:title>What We Say - When Goodwill Goes Sour - How Not To Apologise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055677666-R7A0F1M0271EACNQVBMG/vodafone-logo-10FD58D573-seeklogo.com_-300x231.png</image:loc>
      <image:title>What We Say - When Goodwill Goes Sour - How Not To Apologise</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055677454-77348LMH00AWOZPFBNN1/aldermore-448x250-300x167.png</image:loc>
      <image:title>What We Say - When Goodwill Goes Sour - How Not To Apologise</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/how-customer-profiling-can-screw-you-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429681806-CNHBIDE940APIECYDO7S/image-asset.jpeg</image:loc>
      <image:title>What We Say - How Customer Profiling Can Screw You Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a205c87a803bbcb2862e87a/t/5b60904c28bbc1881f34369e/1533055693080/Demo-300x213.jpg</image:loc>
      <image:title>What We Say - How Customer Profiling Can Screw You Up</image:title>
      <image:caption>Product Demo Highway Sign</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/15-years-on-are-you-aboard-the-cluetrain-manifesto-yet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429734083-W15I1EWUEM2BIWAI2MJJ/image-asset.gif</image:loc>
      <image:title>What We Say - 15 Years on - Are you aboard The Cluetrain Manifesto yet?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/why-shampoo-sachets-are-a-washed-up-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/872447d2-ddcb-4f2e-8b22-08d05c3a0a55/Firefly+shampoo+sachet+in+shower+20602.jpg</image:loc>
      <image:title>What We Say - What shampoo sachets can teach us about customer experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/drowning-not-waving-why-retailers-struggle-to-help-their-customers-via-twitter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429787950-YXWNV4NJL3Y1SRNI8U01/Customer-Service-on-Twitter-sorry.png</image:loc>
      <image:title>What We Say - Drowning Not Waving: Why retailers struggle to help customers via Twitter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a205c87a803bbcb2862e87a/t/5b60904428bbc1881f3435e9/1533055688342/Screenshot-2014-07-04-12.39.48.png</image:loc>
      <image:title>What We Say - Drowning Not Waving: Why retailers struggle to help customers via Twitter</image:title>
      <image:caption>John Lewis Twitter Help</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/what-hospital-failure-can-teach-us-about-customer-service-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429834416-9N1AMAEFWTGZ0JJ06WSR/image-asset.jpeg</image:loc>
      <image:title>What We Say - What hospital failure can teach us about customer service</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/3-we-understand-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429875216-R76RE5LITONE5J6LMWKK/Align_Your_Brand-696x453.jpg</image:loc>
      <image:title>What We Say - Brand Strategy &amp; Positioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055642857-SJA8MN5TERDFSP2PJJ6R/brand-jigsaw-1-300x223.png</image:loc>
      <image:title>What We Say - Brand Strategy &amp; Positioning</image:title>
      <image:caption>brand jigsaw</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/we-understand-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429919329-AO7NLDCXMGSF5JNG3XD6/Evidence-Based_Insight-696x338.jpg</image:loc>
      <image:title>What We Say - Customer Experience Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055643880-70PF22UXN5JVK6CO4GKS/desktop-1024x568.png</image:loc>
      <image:title>What We Say - Customer Experience Research</image:title>
      <image:caption>All evidence is captured into a dashboard -style system for analysis and referencing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055682156-WH4YWYPBDGPK4C8F8A78/CX-Onion-1-1024x768.png</image:loc>
      <image:title>What We Say - Customer Experience Research</image:title>
      <image:caption>CX Onion</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/case-study-customer-experience-design-efficiency-and-empathy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533235130043-96G6Z37W7413IMV3W0E6/image-asset.jpeg</image:loc>
      <image:title>What We Say - Case Study: SBB Swiss Rail - Efficiency and Empathy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055673729-8VTUS8H899PNP4B8HFGF/Airport-play-300x224.jpg</image:loc>
      <image:title>What We Say - Case Study: SBB Swiss Rail - Efficiency and Empathy</image:title>
      <image:caption>Airport play</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/what-we-can-all-learn-from-retail-pop-up-stores</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533234397986-CADSE02M3PILJQMNK9KX/plentyofcolour_popup1.jpg</image:loc>
      <image:title>What We Say - What we can all learn from retail pop-up stores</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055673928-89OZ044ZZHOB7C3LB3JD/Retail-Ready-People-Enfield-1024x768.jpg</image:loc>
      <image:title>What We Say - What we can all learn from retail pop-up stores</image:title>
      <image:caption>Retail Ready People, Enfield</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/customer-service-what-it-was-and-where-its-heading</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429964337-VT4DU56UOBS16176TL58/image-asset.jpeg</image:loc>
      <image:title>What We Say - What's the future of Customer Service?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/healthcare-innovation-expo-2013-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430002054-ZPP7RP60SS31678X3WL9/HIE_450x283.jpg</image:loc>
      <image:title>What We Say - Healthcare Innovation Expo 2013 - London</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/what-we-learnt-from-the-mid-staffordshire-hospital-scandal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430046232-1B5ONJHD0KEEU7B6I3A4/image-asset.jpeg</image:loc>
      <image:title>What We Say - What we learnt from the Mid Staffordshire hospital scandal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/crabtree-evelyn-case-study-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533234112459-KG766PNK8KHFJIWE67WJ/crabtree-store.jpg</image:loc>
      <image:title>What We Say - Our Insight work: Crabtree &amp; Evelyn case study</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/why-nhs-friends-family-test-is-weak-measure-of-patient-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430089052-E4MPG8DS143YMN0QY3XR/image-asset.png</image:loc>
      <image:title>What We Say - Why NHS 'Friends &amp; Family test' is weak measure of patient experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055672556-N0ORXZJCIJTBGLCJ09ZU/IOW-NHS-St-Marys-Hospital-225x300.jpg</image:loc>
      <image:title>What We Say - Why NHS 'Friends &amp; Family test' is weak measure of patient experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/should-employers-dare-to-be-different-by-hiring-outliers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430125582-NQ83EFJTBJDZCPW823BK/image-asset.jpeg</image:loc>
      <image:title>What We Say - Should employers dare to be different by hiring 'outliers'?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/how-brave-should-your-customer-experience-be</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430182198-DFLV6AHJG0BFPY1T28PI/image-asset.png</image:loc>
      <image:title>What We Say - How brave should your customer experience be?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055670352-RDJCSAX00VR85ECPHT28/12478651-300x225.jpg</image:loc>
      <image:title>What We Say - How brave should your customer experience be?</image:title>
      <image:caption>Our Rules</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/shopping-centres-arent-just-for-christmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430236504-D2SU6X1R1CFF5T5UQRS7/shop-centre.jpg</image:loc>
      <image:title>What We Say - Shopping Centres aren’t even for Christmas anymore</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055670153-CID33NJB9RR5U1SRIWUV/footfall_3551556b.jpeg</image:loc>
      <image:title>What We Say - Shopping Centres aren’t even for Christmas anymore</image:title>
      <image:caption>Source: British Retail Consortium</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055670053-OTVOY8AMC2D4NV8B88A3/Westfield-Shopping-Centre-300x225.jpg</image:loc>
      <image:title>What We Say - Shopping Centres aren’t even for Christmas anymore</image:title>
      <image:caption>Rubbing shoulders with .....everyone at Westfield</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/why-customer-experience-should-be-on-the-sales-directors-agenda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430288365-J7ZV1J0X4PME9BF9R0YF/image-asset.png</image:loc>
      <image:title>What We Say - Why Customer Experience should be on the Sales Director’s Agenda</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055666657-RQ30H84DA7N8C8M64FUM/magnifying-glass-300x225.jpg</image:loc>
      <image:title>What We Say - Why Customer Experience should be on the Sales Director’s Agenda</image:title>
      <image:caption>magnifying-glass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/a-fast-track-route-to-customer-loyalty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055669756-22DTUK2YN1RMGNSOBY3Z/Waiting-more-than-1-hour-for-United-States-Immigration-control-JKF-Airport-New-York-1-300x225.jpg</image:loc>
      <image:title>What We Say - A Fast-Track Route to Customer Loyalty</image:title>
      <image:caption>Waiting more than 1 hour for United States Immigration control (JKF Airport - New York)-1</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/still-more-ideas-for-improving-queuing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533233704633-CPK2KGMD0BFI8U7U2595/baggage-claim-crowd2.jpg</image:loc>
      <image:title>What We Say - Still More Ideas for Improving Queuing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055667354-TR1Z4EOHQA52VJTPVP3V/Bottom-lift-line-300x200.jpg</image:loc>
      <image:title>What We Say - Still More Ideas for Improving Queuing</image:title>
      <image:caption>Bottom lift line</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055669956-GKGGI4NJP3GCASBNVTP2/single-line-queue-management1-139x300.jpg</image:loc>
      <image:title>What We Say - Still More Ideas for Improving Queuing</image:title>
      <image:caption>Print</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/how-can-we-join-up-the-jigsaw-of-healthcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430933842-XSP8Z4UCV04R659E9WRC/image-asset.jpeg</image:loc>
      <image:title>What We Say - How can we join up the jigsaw of healthcare?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/in-100-words-celebrity-endorsement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534430978546-R04ZW5RII3B7WJD90E7Q/image-asset.jpeg</image:loc>
      <image:title>What We Say - In 100 Words: Celebrity Endorsement</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/top-tips-for-using-review-websites</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534431013717-R0VEYH7HXV7XP0SME3GI/thumbs-up-696x446.jpg</image:loc>
      <image:title>What We Say - Top tips for using review websites</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055660856-6ETJI70AJCFSU27FH9Q9/images.jpeg</image:loc>
      <image:title>What We Say - Top tips for using review websites</image:title>
      <image:caption>images</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/why-signature-moments-are-not-enough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533230611278-BSO5VHPK71U2GDJY3F12/image-asset.png</image:loc>
      <image:title>What We Say - Why Signature Moments Are Not Enough</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533055654954-HWXRLGK2IV4DM2455QRH/bed-med.jpg</image:loc>
      <image:title>What We Say - Why Signature Moments Are Not Enough</image:title>
      <image:caption>bed med</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/does-customer-experience-support-the-triple-bottom-line</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/what-we-say/why-swiss-railways-matter</loc>
    <changefreq>monthly</changefreq>
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      <image:title>What We Achieve - Workforce engagement post-Covid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We Achieve - Two man deliveries Customer Journey Mapping - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We Achieve - Sheffield Test Bed Patient Experience Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What We Achieve - Sheffield Test Bed Patient Experience Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our AI Policy - Our response to Microsoft Copilot integrating Anthropic Cowork - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1532339711363-CSVFWP1F8VZTKFHVNWDB/jussara-romao-345661-unsplash.jpg</image:loc>
      <image:title>About Customer Faithful</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533043451588-9YVW1J26NDIUNDL3J47O/Yellow+BG_1.png</image:loc>
      <image:title>About Customer Faithful - Based in the UK, our work is international, with clients ranging from multinational corporations to privately-run organisations and small businesses. We are proud to work with many of our clients on an on-going basis, and we’re happy to arrange for a personal testimonial of our work on request.</image:title>
      <image:caption>Rick Harris, Customer Faithful</image:caption>
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      <image:title>About Customer Faithful - Patient Experience</image:title>
      <image:caption>Enabling those in healthcare, pharmaceuticals and biosciences to understand and centre their organisations around patients, caregivers and those who support them. We uncover what matters most to patients, using a range of methodologies. Our insights can be widely applied, from patient support to brand team guidance and reputation management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/e1e529f5-00e5-46f5-b478-b1bf5317efc7/Firefly+close+up+of+a+table+football+with+no+people+playing+31525.jpg</image:loc>
      <image:title>About Customer Faithful - Employee Engagement</image:title>
      <image:caption>Supporting companies who have an aspiration to be regarded by their employees as a great place to work. We use our qual research expertise &amp; techniques to uncover, interpret and track employee motivation and engagement in the workplace. Our end-to-end services range from baseline ‘discovery’ engagement for new organizations, through to on-going Pulse surveys and senior team engagement programmes.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/38929811-5c15-400f-a915-37da91066d2c/Firefly+busy+urban+cafe+scene+with+a+person+being+served+coffee+by+a+barista+in+an+outdoor+setting+9.jpg</image:loc>
      <image:title>About Customer Faithful - Customer Experience</image:title>
      <image:caption>Our expertise will help you hear, interpret and act on the voice-of-the-customer. It enables a better experience for customers, as well as improved business results.</image:caption>
    </image:image>
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  <url>
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      <image:title>Contact Us</image:title>
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  <url>
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    <lastmod>2025-08-30</lastmod>
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      <image:title>Patient Experience</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/c773e0c0-c122-46e6-bcd8-160f3a21fd14/Firefly+photo+of+two+middle+aged+people+in+a+serious+discussion+in+a+living+room+24327.jpg</image:loc>
      <image:title>Patient Experience - Voice-of-the-Patient Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/458d53a6-2d1f-410a-ac03-c52b02a4c461/Firefly+young+man+using+social+media+on+his+phone+sitting+on+a+bu</image:loc>
      <image:title>Patient Experience - Social Listening Voice-of-the-Patient Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/411d4671-dd8c-4a63-8ba0-0b7ab83e8000/Firefly+results+of+a+meta+analysis+of+researc</image:loc>
      <image:title>Patient Experience - Meta Analysis of Past Research</image:title>
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    <image:image>
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      <image:title>Patient Experience - Video Ethnography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533041580131-MWZUWNA98B8NB55DL60E/Red+BG.png</image:loc>
      <image:title>Patient Experience - "This is how we define ‘patient centricity’ - to cast the patient in the role of ‘expert’, and seek to learn directly from their holistic views, stories and experiences, not just their symptoms."</image:title>
      <image:caption>Rick Harris, Customer Faithful</image:caption>
    </image:image>
    <image:image>
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      <image:title>Patient Experience</image:title>
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  </url>
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    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1529617668694-63OUYG2JOEFH7W6LHNQC/cafe.jpg</image:loc>
      <image:title>Customer Experience</image:title>
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    <image:image>
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      <image:title>Customer Experience - Customer Journey Mapping &amp; Design</image:title>
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    <image:image>
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      <image:title>Customer Experience - Social Listening</image:title>
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      <image:title>Customer Experience - Bespoke Consultancy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1713257611157-Y2BL5LQZLZVHNXFQ3BLJ/image-asset.jpeg</image:loc>
      <image:title>Customer Experience - Small business support</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533042511077-IJWLTA9OY12E9F9T4937/noun_career+growth_1327269_d9a500.png</image:loc>
      <image:title>Customer Experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/employee-engagement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1713200255302-Y3XB9A258YZV3TGWS8TY/Firefly+close+up+of+a+table+football+with+no+people+playing+31525.jpg</image:loc>
      <image:title>Employee Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/c5460ff5-20fa-42d6-a3a6-c7a054801b33/Firefly+a+female+worker+in+a+factory+environment%2C+wearing+helmet+and+safety+glasses+while+working+76.jpg</image:loc>
      <image:title>Employee Engagement - EMPLOYEE EXPERIENCE</image:title>
      <image:caption>Redesign and re-engage post Covid</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/7d4c51a4-38ad-4dc7-9edd-d137ec805175/Screenshot+2024-04-16+at+09.17.10.png</image:loc>
      <image:title>Employee Engagement - AI Emotion Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1713257871570-M6QCWUFNK63U4AACZM9D/image-asset.jpeg</image:loc>
      <image:title>Employee Engagement - NAVIGATING “THE GREAT RESIGNATION”</image:title>
      <image:caption>Read our insight and experience blog of workforce management during and after Covid-19</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533042974610-1NXL0CD9WTPQ1MQD8GP4/Red+BG.png</image:loc>
      <image:title>Employee Engagement - "At Customer Faithful, we have designed a step-by-step approach to employee engagement, making it easy to plan and budget for."</image:title>
      <image:caption>Rick Harris, Customer Faithful</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533043382680-MQ55K8TR3H5ED7GFT6X2/noun_certified_1852090_d9a500.png</image:loc>
      <image:title>Employee Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533043152992-9BDDK9I6UZ5BWI3GJ1EJ/noun_soft+skills_1852058_d9a500.png</image:loc>
      <image:title>Employee Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533043280957-OFWN2ZZRROC62VX8MY4E/noun_business+talk_1852046_d9a500.png</image:loc>
      <image:title>Employee Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533043182798-8HYOYSVWSF8ZOHSKYWGR/noun_Business++Idea_1852015_d9a500.png</image:loc>
      <image:title>Employee Engagement</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/face-to-face-voice-of-the-patient-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1531259857889-UXONUAF26NFW1Y3UH7AE/rawpixel-403494-unsplash.jpg</image:loc>
      <image:title>Face to Face Voice of the Patient Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534428542677-85Z4LE902ZP8B9PBNWY8/mrcc+lifeline.jpg</image:loc>
      <image:title>Face to Face Voice of the Patient Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533240724057-DCGV0TK4NZY9511L7WT0/IMG_1415.JPG</image:loc>
      <image:title>Face to Face Voice of the Patient Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/social-listening-voice-of-the-patient-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1531260386334-J4XC7J3XYIM6RUMPDXWA/social+voice+of+patient+listening.jpg</image:loc>
      <image:title>Social Listening Voice of the Patient Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/3b5c0e88-8f47-4409-896f-c5f3e69e92e0/Firefly+depressed+woman+seated+in+her+kitche</image:loc>
      <image:title>Social Listening Voice of the Patient Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534195120049-17JULU3FHFNWKIFC83U4/Red%2BBG.png</image:loc>
      <image:title>Social Listening Voice of the Patient Research - Customer Faithful provided us with critical insights through combining social listening, focus groups and other research methodologies providing real world insights directly from patients. Their expertise, engagement and ability connecting the dots between various data points were highly valuable for us and our wider community. They changed our perceptions about the patient's problems and the need for solutions</image:title>
      <image:caption>Team Leader - Global Pharmaceutical Company</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/meta-analysis-of-past-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1531261410937-D7GRMHCUPPDT121S7T5B/meta+analysis+past+research.jpg</image:loc>
      <image:title>Meta Analysis of Past Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429246986-JHHP4BHX4TCNRWDOSMD0/IMG_1415.JPG</image:loc>
      <image:title>Meta Analysis of Past Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534429274275-96H4KABMHR14T7LAHZUF/Lifelines+Integrator+logo.png</image:loc>
      <image:title>Meta Analysis of Past Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/video-ethnography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1531262755476-57LQV8W51S8Q0NFUJXHY/hermes-rivera-603121-unsplash.jpg</image:loc>
      <image:title>Video Ethnography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534195582330-H9YMGYPUE4CFIPCGOUS9/IMG_1219.jpg</image:loc>
      <image:title>Video Ethnography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534195802339-1CEFQT61U0O2WSVU6WAO/image-asset.png</image:loc>
      <image:title>Video Ethnography - I would recommend Rick and Customer Faithful to any healthcare company that is looking to go beyond the “traditional” Patient Journey and really understand patients and their holistic disease support needs. His application of market research methodologies is unique and extremely valuable. He is a true partner and an extension of a company’s market research team.</image:title>
      <image:caption>Director -Global Pharmaceutical Company</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/customer-journey-mapping-and-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1531491272521-PGA4H89L0BWXZP437KL6/rawpixel-574844-unsplash.jpg</image:loc>
      <image:title>Customer Journey Mapping and Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534428678665-A4Z839J3UEA2HHYEQPE5/IMG_9560.JPG</image:loc>
      <image:title>Customer Journey Mapping and Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-07</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/social-listening</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1531492758017-NODGNVWOYQDR3EHXGW04/freestocks-org-72172-unsplash.jpg</image:loc>
      <image:title>Social Listening</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534196397798-FQS0T55GB75UPC4Z8CPR/Red%2BBG.png</image:loc>
      <image:title>Social Listening - We call these landscapes, because rather than create graphs showing size and volume, they focus on distilling similarities of feelings and interests. Lifelines Social Landscapes reveals patterns of how groups form and come together.</image:title>
      <image:caption>Rick Harris - Customer Faithful</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1532633757369-1JDFBPKE64F8SS1FDGHJ/Anti-Social-Behaviour-1068x516.jpg</image:loc>
      <image:title>Social Listening</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1532633785445-NKX8EBMZMBQBJ8SNGJ4F/Screen-Shot-2016-08-02-at-18.53.08.png</image:loc>
      <image:title>Social Listening</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/bespoke-consultancy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1531493189765-PFZUCWW2Y1JLWPJVODGF/helloquence-61189-unsplash.jpg</image:loc>
      <image:title>Bespoke Consultancy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1533241220691-JPP6S3SB4K397IW52QOK/IMG_5723.JPG</image:loc>
      <image:title>Bespoke Consultancy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534196761177-PXOXGTG9DU1FAJFEPEYS/Yellow+BG.png</image:loc>
      <image:title>Bespoke Consultancy - Customer Faithful delivered the three things we needed most – a richness of detail about our customers’ needs, the ability to distill it into simple, clear recommendations for the brand, and a commitment to making the strategy work across our global business. Even against a challenging timeline, Customer Faithful came in on-time, on-budget and went the extra mile for us, to ensure we got the desired result.</image:title>
      <image:caption>Chief Operating Officer - Crabtree &amp; Evelyn UK</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/ai-emotion-analytics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1713255656216-4DKSWZPU80GMJA3YEWID/Screenshot+2024-04-16+at+09.17.10.png</image:loc>
      <image:title>AI Emotion Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534197127193-7G3I0D7F725TP1IVOY83/Red%2BBG.png</image:loc>
      <image:title>AI Emotion Analytics - We’re using social media and emotional analytics (EA) software to do just that – it’s still in its infancy (in our humble opinion at least!), but it’s making a big difference to the speed and scale that we can operate at.</image:title>
      <image:caption>Rick Harris - Customer Faithful</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/engagement-surveys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1532340279384-UCTEQAEG9USZ12IB1S4D/nik-macmillan-280300-unsplash.jpg</image:loc>
      <image:title>Engagement Surveys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1534197239597-JOLO0RMU2DSO5OX7PLO8/Yellow+BG.png</image:loc>
      <image:title>Engagement Surveys - We’ve developed our own approach for employee engagement, whilst keeping the best from the established models that firms are used to.</image:title>
      <image:caption>Rick Harris - Customer Faithful</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1624902942193-4W9B7MTE6WTOX3MGXZSV/work+from+home+split.png</image:loc>
      <image:title>Engagement Surveys</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/leadership-team-coaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1532339907162-JSLI94FG8MCSM43X74BU/rawpixel-558596-unsplash.jpg</image:loc>
      <image:title>Leadership &amp; Team Coaching</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/sme-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1713258127284-TRLG0LAK9JA6TL1X5139/Firefly+small+business%3B+the+man+is+getting+out+of+his+small+van+to+deliver+service+at+home+78664.jpg</image:loc>
      <image:title>Small Business Support</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1531485783594-EQIZ855IL1FXOA54R30V/endorsements.png</image:loc>
      <image:title>Small Business Support</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-09</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/sustainability</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-26</lastmod>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/about-rick-harris</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1535472054486-04SK85U3S3V3GM9GKA36/Rick+for+madmimi.jpg</image:loc>
      <image:title>About Rick</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/publications</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1631778044023-LWT9I8GP0LHKCXV7HIUL/alz+combined.png</image:loc>
      <image:title>Publications - Patient &amp; Carer perspectives of life transition in Alzheimer’s Disease</image:title>
      <image:caption>To coincide with #WorldAlzheimersDay, we are publishing our research of patients and carers describing their experiences of disease progression. The study will support those dealing with decision-making for challenges and experiences of everyday life with Alzheimer's. The research reported in this publication was commissioned and funded by Pfizer in 2009. Pfizer granted permission for the information from the research to be used freely by Customer Faithful for the purposes of this publication. Pfizer has not been involved in the authorship or review of the content of this publication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1536316091869-SNCT2PMXCVHRGINJ0QDH/Screen+Shot+2018-09-05+at+15.39.11.png</image:loc>
      <image:title>Publications - Missed Appointments in the NHS: Every One Counts</image:title>
      <image:caption>This report summarises the findings of our 2 year research project, exploring the reasons behind missed appointments, and what could help reduce them. The project was sponsored by Pfizer Ltd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1713258484417-KVX2UI41LKS4U73ZPVDM/image-asset.jpeg</image:loc>
      <image:title>Publications - Why “beyond-the-pill” is holding back Big Pharma</image:title>
      <image:caption>This article suggests that 'beyond-the-pill services actually reinforce a view of seeing a person as a patient. It suggests "around-the-person as an alternative. It was originally published as a blogpost on this website, and has subsequently been reprinted in the BHBIA Journal 2018.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1536325431067-7W17LKXZEP2ZQLQBMU8X/PXJ+Kidney+Cancer.png</image:loc>
      <image:title>Publications - Patient needs in advanced Renal Cell Carcinoma</image:title>
      <image:caption>This patient experience study of people living with kidney cancer highlighted what mattered most in patients' lives, using our Lifelines methodology. It was published in the US-based Patient Experience Journal. The project was sponsored by Pfizer Ltd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1713256628487-V0QJCNHN4POFA7KJAWY1/Firefly+delivering+care+to+patients+in+a+community+health+setting%3B+young+woman+receiving+medical+hel.jpg</image:loc>
      <image:title>Publications - Podcast: Shouldn't You Want to Delight Patients and Deliver Care?</image:title>
      <image:caption>In this 30-min podcast, recorded in the summer of 2018, patient experience researcher Rick Harris and corporate anthropologist Andi Simon discuss the principles and practicalities of seeking out the wisdom of patients and caregivers in a truly person-centric way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1541330780619-RL1TKQG6283X1WNE772B/Healthcare+Stakeholders.png</image:loc>
      <image:title>Publications - Seminar Slides: How To Build A Better Research Design through Stakeholder Engagement</image:title>
      <image:caption>These slides provided the content for a seminar given by Rick Harris in November 2018 in the Sir Arthur Marshall Room, Engineering Design Centre, Cambridge University. It was aimed at supporting anyone seeking to design or conduct qualitative research studies that are customer, user or patient-centric. It focused on framing objectives that are truly user-centric, as well as demonstrating how to choose and engage stakeholders effectively, and the benefits that result from this. These slides also highlighted the value of presenting research findings in a more visual and dynamic way than is typical in traditional academia.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.customerfaithful.com/gdpr-compliance-package</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1537969676553-KOJ3K4BQDK1AGGIG6K32/GDPR-General-Data-Protection-Regulation.jpg</image:loc>
      <image:title>GDPR Compliance Package</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a205c87a803bbcb2862e87a/1537969769590-X7ZETPSE0S8OSTXZARQS/Screen+Shot+2018-09-26+at+14.49.11.png</image:loc>
      <image:title>GDPR Compliance Package</image:title>
    </image:image>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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