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From Ugly Duckling to Beautiful Swan: How AI is turning the humble ‘Comments’ box into the darling of user experience research

  • Cambridge Network The Hauser Forum, 3 Charles Babbage Rd, Cambridge CB3 0GT Cambridge United Kingdom (map)

The Internet has made it easier and quicker than ever before to collect and participate in user feedback.

But even today, most surveys focus on collecting scoring questions on a 0-10 scale, with only a cursory open-ended question "Any other comments?” thrown in at the end. This is because open questions are seen as hard-to-analyse or compare, time-consuming to work with and difficult to apply in the workplace. It doesn’t have to be this way!

Join this (non-technical!) event to:

  • learn how artificial intelligence (AI) is turning ‘ugly' unstructured data into a wealth of insightful information, at a level of detail and complexity that simply wasn't possible in the past (at any medium-to-large scale)

  • see case-studies of how 'Comments Box’ analysis can have practical applications with tangible business-case benefits 

  • understand ‘tips and traps’ of Comments analysis that you can apply tomorrow in your workplace 

  • get ideas for how text and emotion analytics can support your organisation - including examples from patient experience and employee engagement

To attend this event, or get more information, please follow this link.

About The Speaker:

Rick Harris is Founder of Customer Faithful - a research-led consultancy, specialising in patient experience, customer experience and employee engagement.

He has served on the Advisory Panel for The Chartered Institute of Marketing (CIM), and as a mentor for the entrepreneurial programmes 50th Generation and Ricoh Ignite.

Rick is also a Public Governor for the Cambridge & Peterborough NHS Foundation Trust.