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From Ugly Duckling to Beautiful Swan: How AI is turning the humble ‘Comments’ box into the darling of user experience research

  • Cambridge Network The Hauser Forum, 3 Charles Babbage Rd, Cambridge CB3 0GT Cambridge United Kingdom (map)
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The Internet has made it easier and quicker than ever before to collect and participate in user feedback.

But even today, most surveys focus on collecting scoring questions on a 0-10 scale, with only a cursory open-ended question "Any other comments?” thrown in at the end. This is because open questions are seen as hard-to-analyse or compare, time-consuming to work with and difficult to apply in the workplace. It doesn’t have to be this way!

Join this (non-technical!) event to:

  • learn how artificial intelligence (AI) is turning ‘ugly' unstructured data into a wealth of insightful information, at a level of detail and complexity that simply wasn't possible in the past (at any medium-to-large scale)

  • see case-studies of how 'Comments Box’ analysis can have practical applications with tangible business-case benefits 

  • understand ‘tips and traps’ of Comments analysis that you can apply tomorrow in your workplace 

  • get ideas for how text and emotion analytics can support your organisation - including examples from patient experience and employee engagement


To attend this event, or get more information, please follow this link.

About The Speaker:

Rick Harris is Founder of Customer Faithful - a research-led consultancy, specialising in patient experience, customer experience and employee engagement.

He has served on the Advisory Panel for The Chartered Institute of Marketing (CIM), and as a mentor for the entrepreneurial programmes 50th Generation and Ricoh Ignite.

Rick is also a Public Governor for the Cambridge & Peterborough NHS Foundation Trust.