Environmental Sustainability

It all started when…

…..during May - July 2025, as Founder of Customer Faithful, I decided to take a sabbatical to research Environmental Sustainability, via an online, Government-funded course.

I wanted to understand, at both a company and personal level, what my impact was on the environment, and in turn how that ripples across society and economy.

I chose a Government funded, online course because I wanted to acquire learning that was accessible to all - not a programme that might be out of reach financially or geographically to other firms or individuals. In other words, I wanted what I learned and how I applied it to be replicable for everyone. That’s both an incentive, as well as ruling out excuses - we can all do it, with just the investment of some time and effort.

Executive Summary

Customer Faithful Limited is a healthcare market research company committed to integrating sustainability into all aspects of its operations. As a home-based microbusiness, the company recognises that environmental stewardship, ethical practice, and efficient resource use are as important to our reputation and community impact as the quality of our insights and client work. This Sustainability Plan formalises our commitment by outlining practical, measurable actions to minimise environmental impact, optimise resource consumption, and contribute positively to society.

The plan builds upon a comprehensive personal sustainability assessment conducted by Managing Director Rick Harris during May-July 2025 and applies its findings to the professional context of a small business. It covers energy and carbon management, waste reduction, transport and travel efficiency, sustainable procurement, and continual improvement. Customer Faithful Limited’s goal is to achieve measurable year-on-year reductions in emissions, waste, and resource use, while promoting ethical, low-carbon practices throughout its operations and network of partners.

To read our 6-point plan, along with our SMART actions, click here.

https://www.customerfaithful.com/sustainability-5point-plan

I hope you will find this helpful and inspire you to have a go too.

Rick

27 August 2025