Customer Faithful at WFDSA Regional Conference - Istanbul
Customer Faithful's Rick Harris was a speaker at the WFDSA regional conference "East Meets West" in Istanbul, Turkey. The conference brought together experts from government, consumer groups, academia and the direct selling industry within a region covering Europe, Central Asia, Middle East and North Africa. The event served as a platform for sharing participants' views and experiences and for promoting direct selling and its expansion to new parts of the world.
Rick discussed consumer trends, illustrating how customer attitudes to retail have changed since the global recession, and how this is impacting shopping behaviour across Europe. In addition, Rick highlighted how consumer attitudes to themes such as environmental and social responsibility, technology and social media vary across different generations.
He also pinpointed four questions that all direct selling companies should ask themselves, in order to test their readiness for meeting the needs of tomorrow's post-recssion consumer.