Impact of Customer Experience on Sales' - London


  Rick addressed members of The Sales Club in London in September 2012 – a Sales Excellence session for elite sales leaders from cross sector organisations.

The seminar identified and provided examples of:

  • how to capture and organise customer experience insight
  • how customer experience differs from customer service and why it takes you further in impacting sales performance
  • how to measure the impact of customer experience - sales, loyalty, advocacy and beyond

An executive summary of this seminar can be downloaded from:


More about The Sales Club:

Gordon McAlpine founded The Sales Club in November 2009.  Gordon recognised the need for an executive-level club for ambitious sales leaders from all sizes of organisations and sectors. This, coupled with his passion to help organisations optimise their sales performance, led him to found The Sales Club - the world’s first cross-sector networking club for sales leaders, providing members with inspirational peer-to-peer interaction, and powerful tools & techniques to increase sales effectiveness.