Posts tagged experience design
Product information in the retail customer experience

As shoppers, we're all used to easy access to heaps of product information, right? Just google the item you want, and dozens of online retailers will come to your aid. But how much of this data is what customers actually want? Can shoppers trust it, and how important is this in the overall customer experience?

Read More
What marketers can learn from broadband advertising

UK Government telecom regulator Ofcom is unhappy with the way internet service providers (ISPs) are advertising broadband speeds, finding them to be not typical of what consumers actually receive.We explore the impact, the pros and cons of promising customers more than they might get.

Read More